My Story.

I’m Heather Piazza, the Principal of Piazza Marketing Concepts. I'm also the proud Owner of Periwinkle & Co. I’ve been marketing products and services for as long as I can remember.

Professionally speaking, I spent over 10 years serving in a variety of corporate marketing roles including Associate Communications Manager, Product Manager, Assistant Publicist, and Retail Communications Specialist for companies like Portal Publications and Smith & Hawken. I also hold a Bachelor’s Degree in Marketing Communications, in addition to a Master’s Degree in Marketing.

In late 2010, I spread my wings and started my own business. Over the years, I have managed a variety of clients including city governments, school districts, schools, non-profits, authors, realtors, wine tour companies, and retail stores. It has been my great pleasure to help local organizations enhance current marketing strategies and implement new ones in an effort to build a stronger awareness of their brand, create new relationships, increase their client base, and improve their revenue. 

I am proud that my clients don’t just think of me as another marketing agency. To them, I am a true strategic partner directing marketing, brand management, product and service analysis, and business development strategies that really work. I love the idea that I am bringing their teams together and helping make their lives a little easier, more organized, and more productive.

If you are ready to build consistency within your brand, create a new brand image, or look for efficient ways to grow sales, give me a shout. I would love to help!

Giving back.

Giving back to the community is incredibly important to me.

I currently sit on the Board for NEWS (domestic violence and sexual assault services) and serve as the Marketing Chair. I am on the Marketing and Asset Development Committee for the Napa Valley Community Foundation and a Founding Member of 100 Women Who Care of Napa County (one of my favorite ways to fundraise ever!!). I am also the Assistant Coach and Team Manager for my daughter's competitive soccer team. 

I am a Founding Member and former Board Member for the American Canyon Community & Parks Foundation. After the South Napa Earthquake in August of 2014, I volunteered my time and services as a part of the Napa Valley Rocks! Coalition which raised money for earthquake victims. In 2012, I served as the Marketing Chair for Wine Women & Shoes Napa Valley benefiting NEWS.