I’m Heather Piazza, the Principal of Piazza Marketing Concepts. I'm also the proud Owner of Periwinkle & Co. I’ve been marketing products and services for as long as I can remember!

Professionally speaking, I spent over 10 years serving in a variety of corporate marketing roles including Associate Communications Manager, Product Manager, Assistant Publicist, and Retail Communications Specialist for companies like Portal Publications and Smith & Hawken. I also hold a Bachelor’s Degree in Marketing Communications, in addition to a Master’s Degree in Marketing.

In late 2010, I spread my wings and started my own business. Over the years, I have managed a variety of clients including city governments, school districts, schools, non-profits, authors, realtors, wine tour companies, and retail stores. It has been my great pleasure to help local organizations enhance current marketing strategies and implement new ones in an effort to build a stronger awareness of their brand, create new relationships, increase their client base, and improve their revenue. 

I am proud that my clients don’t just think of me as another marketing agency. To them, I am a true strategic partner directing marketing, brand management, product and service analysis, and business development strategies that really work. I love the idea that I am bringing their teams together and helping make their lives a little easier, more organized, and more productive.

If you are ready to build consistency within your brand, create a new brand image, or look for efficient ways to grow sales, give me a shout. I would love to help!


Giving back to the community is incredibly important to me.

I am a founding member of Napa Valley's 100 Women Who Care, and am also a Founding Member and former Board Member for the American Canyon Community & Parks Foundation. After the South Napa Earthquake in August of 2014, I volunteered my time and services as a part of the Napa Valley Rocks! Coalition which raised money for earthquake victims. In 2012, I served as the Marketing Chair for Wine Women & Shoes Napa Valley benefiting Napa Emergency Women's Services (NEWS). Currently, I am the Team Manager and Assistant Coach for my daughter's competitive soccer team. 

To improve is to change; to be perfect is to change often.
— Winston Churchill

client gratitude

I have greatly enjoyed my time working with Heather. I am consistently impressed by her positive attitude and great communication skills; she is truly an asset to have on your side. From the very first time we met, it was very clear that her extensive background and experience in product development and marketing strategy could be a great asset for a small business owner like myself. She quickly understood my business structure and was able to increase my exposure while developing a marketing strategy that works for me – one that I continue to use daily. I hope to have many more years of working with Heather in the future.

- Christophe Genty of Christophe Genty Photography